Public Sector

Local authorities, RDAs and other public sector bodies always have great stories to tell, but are often not particularly adept at doing so.

In the last year, I have written for Birmingham City Council, the Core Cities Group, the West Midlands Centre for Constructing Excellence, and Wolverhampton Science Park.

Each was delighted with my work, and renewed our relationship following the initial commission.

One way to avoid the hackneyed use of ‘he said, he said’ is to write in the first person, as with the below opening paragraphs of a comment column for Building Design, on behalf of BCC’s regeneration and planning director, Clive Dutton.

"Design is at the heart of everything we plan to do as we create a city centre fit for the 21st century, but not for its own sake."

"Yes - we want to see imposing, eye-catching and inspirational architecture, which will position Birmingham as one of Western Europe’s leading cities."

"No - we will never place form over function, however seductive such an approach may sometimes be."

"The architectural practice chosen to design our new £190 million Central Library, must create a structure which will become an iconic landmark."

"However, the proposals must also give Birmingham a building which is precisely fit for purpose."

View the article


design: yellow-design.co.uk